1. What Are Cookies, Exactly?
Cookies are small text files — often just a few kilobytes in size — that websites place on your computer, phone, or tablet when you visit them. Each cookie typically contains a unique identifier that allows a website to recognise your browser on subsequent visits. Alongside traditional browser cookies, websites (including ours) may also use similar tracking technologies, such as pixels, local storage, and tags, which serve a comparable purpose.
When you visit TargetWise, your browser is asked for permission to store one or more of these files. Depending on the type of cookie, the information collected may include: the date and time of your visit, which pages you viewed, how long you spent on our Site, which links you clicked, your general geographic location (based on IP address), your browser and device type, and how you arrived at our Site (for example, via search engine, direct link, or advertisement).
2. Why TargetWise Uses Cookies
We use cookies for a number of reasons, which fall broadly into four categories:
- Functionality — to help our Site work properly, remember your preferences (such as language), and allow you to navigate between pages smoothly.
- Support — to assist you more effectively if you contact us with a question or request support.
- Analytics — to help us understand, in aggregate, how visitors explore our website and use our platform, so that we can identify and fix usability issues and improve our services over time.
- Marketing — to support our advertising efforts, including showing you more relevant adverts based on your browsing behaviour (sometimes referred to as behavioural or interest-based advertising).
Cookies set directly by TargetWise are known as "first-party" cookies. Cookies set by other organisations whose services are embedded on our Site (such as Google or advertising networks) are known as "third-party" cookies, and are governed by those organisations' own privacy and cookie policies, in addition to this one.
3. The Categories of Cookies We Use
We group the cookies used on our Site into the following categories, each described in more detail in the Cookie Declaration in Section 5 below:
- Strictly Necessary — required for core website functionality.
- Preferences — remember choices that affect how the Site looks or behaves for you.
- Statistics — help us understand website usage in aggregate and anonymised form.
- Marketing — used to deliver relevant advertising and measure its effectiveness.
- Unclassified — cookies we are in the process of reviewing and categorising.
4. Managing, Restricting, or Deleting Cookies
You are always free to accept or decline non-essential cookies. There are several ways you can manage your cookie preferences:
- Our cookie consent tool — you can update your consent preferences for our Site at any time using the consent management link below.
- Your browser settings — most modern browsers (including Chrome, Firefox, Safari, and Edge) allow you to view, block, or delete cookies through their settings menu. Look for a section typically called "Privacy," "Security," or "Cookies," or consult your browser's help documentation for step-by-step instructions.
- Opt-out tools — certain advertising networks provide their own opt-out mechanisms for interest-based advertising, which operate independently of your browser settings.
Please note that blocking or deleting cookies — including those used for functionality and preferences — may mean that certain features of our Site do not work as intended, and could negatively affect your overall browsing experience.
Your current consent status: Deny — click here to review or change your cookie consent.
For more information about who we are, how to contact us, and how we process personal data more generally (beyond cookies), please see our Privacy Notice. If you contact us specifically regarding a cookie consent matter, please include your consent ID and the date of your consent, so that we can locate and address your request efficiently.
5. Cookie Declaration
The tables below list the specific cookies currently used on the TargetWise website, organised by category, along with each cookie's provider, purpose, expiry period, and type.
Strictly Necessary Cookies
These cookies are essential to the core functioning of our Site — enabling basic features such as page navigation, session management, and secure access to restricted areas. Because they are essential, they cannot be switched off through our cookie consent tool, though you may still block them via your browser settings at your own risk of reduced site functionality.
TargetWise does not currently use any cookies in this category. Should this change, this section will be updated accordingly.
Preference Cookies
Preference (sometimes called "functionality") cookies allow our Site to remember choices you've made that affect how the Site behaves or appears to you — for example, your preferred display language.
| Name | Provider | Purpose | Expiry | Type |
|---|---|---|---|---|
| NEXT_LOCALE | TargetWise | Remembers your selected display language while browsing the Site, so you don't need to reselect it on each visit within the same session. | Session | HTML |
| __Secure-1PSID | Required to enable certain embedded Google services and website features to function correctly. | 2 years | HTTP | |
| SEARCH_SAMESITE | Restricts this cookie from being sent alongside cross-site requests, which helps reduce the risk of cross-origin data leakage and provides a degree of protection against cross-site request forgery (CSRF) attacks. | 6 months | HTTP | |
| CONSENT | Records and tracks your cookie consent choices in relation to Google's own services. | 17 years | HTTP | |
| __Secure-3PSIDCC | Required to enable certain embedded Google services and website features to function correctly. | 1 year | HTTP |
Statistics Cookies
Statistics (or "analytics") cookies help us understand, in aggregate and typically anonymised form, how visitors find, navigate, and interact with our Site. This information helps us identify technical issues, understand which content is most useful to visitors, and prioritise improvements to our website and platform.
| Name | Provider | Purpose | Expiry | Type |
|---|---|---|---|---|
| __Secure-3PAPISID | Used to help deliver advertising that is more relevant to you and your inferred interests. | 2 years | HTTP | |
| OGPC | Required to enable certain embedded Google services and website features to function correctly. | 1 month | HTTP | |
| __Secure-1PAPISID | Required to enable certain embedded Google services and website features to function correctly. | 2 years | HTTP | |
| __Secure-3PSID | Used to help deliver advertising that is more relevant to you and your inferred interests. | 2 years | HTTP |
Marketing Cookies
Marketing cookies are used to track visitors across different websites over time. The purpose of this tracking is to build a profile of your interests and to display advertisements that are more relevant, engaging, and useful to you individually — which in turn tends to make that advertising more valuable to the publishers and advertisers involved.
| Name | Provider | Purpose | Expiry | Type |
|---|---|---|---|---|
| 1P_JAR | Set via embedded YouTube videos on our Site; used to record anonymous statistical data, such as how many times a video has been played and which playback settings were used. | 1 month | HTTP | |
| APISID | Supports the use of certain Google tools and remembers related preferences (such as number of results per page or SafeSearch settings); also used to personalise adverts shown within Google Search. | 2 years | HTTP | |
| NID | Used to collect website usage statistics, track advertising conversion rates, and support Google ad personalisation. | 7 months | HTTP | |
| SAPISID | Supports the use of certain Google tools and remembers related preferences; also used to personalise adverts shown within Google Search. | 2 years | HTTP | |
| SIDCC | Supports the use of certain Google tools and remembers related preferences; also used to personalise adverts shown within Google Search. | 1 year | HTTP | |
| SID | Supports the use of certain Google tools and remembers related preferences; also used to personalise adverts shown within Google Search. | 2 years | HTTP |
Unclassified Cookies
From time to time, a cookie may appear on our Site — often introduced through a third-party script or embedded service — that we have not yet had the opportunity to fully review and classify into one of the categories above. We work with the relevant providers to understand and correctly classify any such cookies as quickly as possible.
TargetWise does not currently have any unclassified cookies active on its Site.
6. Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in the cookies and tracking technologies we use, or in applicable law. We encourage you to revisit this page periodically. Where changes are significant, we will take reasonable steps to bring them to your attention, such as by displaying a notice on our Site.
7. Contact Us
If you have any questions about this Cookie Policy or how we use cookies on our Site, please contact us at office@targetwise.ai.
