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Waterfall contact enrichment use cases

Choose where waterfall contact enrichment fits your workflow.

Find available work emails and business phone numbers for professionals already in your process. TargetWise routes each requested field through a 15+ source network and returns one normalized outcome.

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Operating modelDiscover → select → enrich

Your system bounds discovery and decides what happens after retrieval.

15+ source contact waterfall
Paginated company and contact search
REST API or eleven MCP tools

Choose the workflow

Seven practical ways to use the same enrichment layer.

Start with the record and field already waiting inside your process.

Talent

Recruiting and talent operations

Add business contact data to an professional or referral record.

Explore talent enrichment
CRM

CRM enrichment

Fill missing contact fields while your CRM keeps control of merge rules.

Explore CRM enrichment
AI

AI products

Give an application retrieved contact data through REST or MCP.

Explore AI products

01 / Select

Start with the operation the workflow actually needs.

Use contact enrichment for work email and business phone, company enrichment for available company context, or reverse email lookup when a business email is the starting identifier.

These are separate operations with separate request shapes. Email and phone are field-specific views of the contact operation—not additional endpoints.

  • Contact enrichment
  • Company enrichment
  • Reverse email lookup
  • One normalized contract per operation

02 / Route

Put 15+ contact sources behind one request.

For contact data, TargetWise passes the requested fields to the configured 15+ source service and returns the normalized outcome. The calling system does not need to manage each supplier integration separately.

Availability varies by field, identity and market, so email and phone should be measured independently.

  • Field-specific routing
  • Matched, partial or not found
  • No invented values
  • Explicit operational errors

03 / Decide

Let your system own acceptance and action.

Your system uses the returned fields to update records, route leads or support the next step in the workflow.

Writes, communications, scoring, candidate decisions and exports stay outside the enrichment call.

  • Identity checks
  • Customer-owned merge policy
  • Safe no-match branch
  • Approval before consequential action

Initial fit test

Test the complete workflow—not only successful matches.

01Use records from the real audience

02Test email and phone separately

03Include expected no-match cases

04Check identity against trusted context

05Confirm every branch reaches a terminal state

06Plan a larger sample before measuring coverage

Frequently asked questions

Clear answers before you continue.

Choose the right operation, preserve uncertainty and keep downstream decisions in the system that owns the workflow.

Choose one workflow

Run an initial data-and-integration fit test.

Create a free workspace, connect one real workflow and inspect matched, partial, not-found and error handling before planning a broader benchmark.

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