The TargetWise blog
Practical reading for teams building better prospect lists, enriching their CRM and putting company intelligence to work.
In short Outbound B2B lead generation is the practice of choosing accounts and people who fit your ICP, then contacting them directly — by email, phone, or LinkedIn — before they have shown any interest in you. It…
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In short Revenue intelligence is the practice of capturing every buyer interaction — calls, emails, meetings, CRM activity — and using AI to turn it into a defensible view of pipeline health and forecast accuracy…
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In short CRM enrichment fills the gaps in records you already own: the missing email, the missing mobile number, the missing industry and headcount that your routing rules and segments depend on. What you get back…
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In short A LinkedIn email finder takes a public profile URL and returns a verified business email address, a mobile number, or both. The dependable ones never read the profile page. They treat the URL as an…
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Build an enrichment workflow that accepts the right records, stops at the right cost and updates your CRM safely. Includes four worked decision charts.
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The 2026 B2B Contact Data Benchmark | Targetwise Introduction Business contact-data providers often promote one global accuracy or match-rate figure. That number may look useful, but it rarely predicts what a buyer…
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A practical field guide to lead enrichment: supported identities, returned fields, missing data and a reproducible evaluation before implementation.
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In short In Europe, coverage is the easy part — defensibility is the hard part. Work emails and (especially) personal mobiles are personal data under GDPR, so the question isn’t just “can this tool find the number?”…
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Compare seven B2B contact enrichment APIs by identifiers, fields, billing and workflow fit, then calculate cost per accepted field on your own pilot.
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When a RevOps or sales team sizes up a contact enrichment API, the first question is almost always the same: “what’s your match rate?” It’s the right instinct pointed at the wrong number. Match rate is the easiest…
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