The TargetWise blog
Practical reading for teams building better prospect lists, enriching their CRM and putting company intelligence to work.
Juliana Schilling is credited on 29 articles in the TargetWise archive. Explore the published work below, including its original publication dates.
Product details and commercial terms are maintained by TargetWise. Read our editorial and documentation policy or request a correction.
Ideal Customer Profile (ICP): How to Build, Score and Actually Reach One | TargetWise In short An ideal customer profile (ICP) is a description of the type of company that gets the most value from what you sell…
Read article
In short Sales prospecting is the work of identifying the specific people who could buy from you, confirming they are worth your time, and reaching them directly. It sits at the very front of the sales process…
Read article
In short Outbound B2B lead generation is the practice of choosing accounts and people who fit your ICP, then contacting them directly — by email, phone, or LinkedIn — before they have shown any interest in you. It…
Read article
In short Revenue intelligence is the practice of capturing every buyer interaction — calls, emails, meetings, CRM activity — and using AI to turn it into a defensible view of pipeline health and forecast accuracy…
Read article
In short CRM enrichment fills the gaps in records you already own: the missing email, the missing mobile number, the missing industry and headcount that your routing rules and segments depend on. What you get back…
Read article
In short A LinkedIn email finder takes a public profile URL and returns a verified business email address, a mobile number, or both. The dependable ones never read the profile page. They treat the URL as an…
Read article
The 2026 B2B Contact Data Benchmark | Targetwise Introduction Business contact-data providers often promote one global accuracy or match-rate figure. That number may look useful, but it rarely predicts what a buyer…
Read article
The short answer Lead enrichment is the process of automatically adding missing, verified data to a lead — most importantly a working business email and mobile number — so your team can actually reach and qualify…
Read article
In short In Europe, coverage is the easy part — defensibility is the hard part. Work emails and (especially) personal mobiles are personal data under GDPR, so the question isn’t just “can this tool find the number?”…
Read article
In short A B2B contact enrichment API takes a partial record — a name, a company, a domain, or a LinkedIn URL — and returns a verified business email and phone number you can actually use for sales and marketing….
Read article
When a RevOps or sales team sizes up a contact enrichment API, the first question is almost always the same: “what’s your match rate?” It’s the right instinct pointed at the wrong number. Match rate is the easiest…
Read article
FullEnrich is a solid waterfall email-and-phone finder, but it is one option among many. The right alternative depends on what you actually need — pure pay-per-match enrichment (TargetWise), deep company intelligence…
Read article
In short To enrich a CRM with verified UK business emails and direct dials: clean your records, match them against multiple data sources in a waterfall, verify every email and number before it saves, sync back to…
Read article
The short answer B2B connect rates are low because of three compounding problems, in order of impact: stale phone data (the biggest — a large share of direct dials go dead within months), caller-ID reputation…
Read article
The short answer You can enrich contacts — find verified emails and mobile numbers — directly inside Claude, ChatGPT, and Cursor by connecting a data provider through the Model Context Protocol (MCP). Once connected…
Read article
The short answer There is no single best B2B data enrichment tool — the right choice depends on the job. For verified email and mobile enrichment with no spend on misses, a pay-per-match tool like Targetwise fits…
Read article
Most B2B contact data vendors that have shipped MCP servers in 2026 are exposing six to twelve tools. Apollo’s MCP exposes search, sequence enrollment, contact enrichment, account enrichment, and several more…
Read article
You exported 1,000 prospects from LinkedIn this morning. Your data vendor came back with 580 verified work emails and 290 mobile numbers. The rest — 420 contacts your SDRs need to call today — are blank. You know…
Read article
For years, B2B data enrichment had two options: buy a big database (ZoomInfo, Apollo) or live with gaps. Then Clay introduced waterfall enrichment — querying multiple data providers in sequence until a match is…
Read article
What Is Hunter.io? Hunter.io is a domain-based email finder and verification tool used by 6M+ professionals. Type a company domain, and Hunter returns every associated email address it can find using pattern…
Read article
What Is RocketReach? RocketReach is a B2B contact lookup tool that finds email addresses, phone numbers, and social media profiles by searching public sources, social networks, and company directories. The platform…
Read article
What Is Apollo.io? Apollo.io is a sales intelligence and engagement platform used by over 500,000 companies for B2B prospecting. It combines a database of 275M+ contacts and 60M+ companies with built-in email…
Read article
What Is Seamless.AI? Seamless.AI is a B2B sales intelligence platform that uses artificial intelligence to find and verify contact data in real time. Instead of maintaining a static database like ZoomInfo or Apollo…
Read article
B2B Contact Data Pricing in 2026: What 10 Providers Actually Charge | TargetWise Most B2B data vendors don’t publish their pricing. They put a “contact sales” button where the number should be, run you through a…
Read article
What Is Lead Generation? A B2B Practitioner’s Guide to Building Pipeline in 2026 | TargetWise What Lead Generation Actually Is (vs. What Most Teams Do) Lead generation is the process of identifying people who might…
Read article
Firmographic Data: The Complete B2B Guide to Targeting, Segmentation & Enrichment (2026) You have a list of 10,000 companies. Some are perfect fits. Most aren’t. The question is: how do you know which is which before…
Read article
Buyer’s Guide · 2026 An honest breakdown. No vendor fluff. Just what each tool does well, where it falls short, and which one fits your team. Updated: March 2026 · 25 min read Table of Contents What Is…
Read article
Best Lusha Alternatives in 2026: 14 Competitors Compared by Data Accuracy, Pricing & Features Table of Contents What Is Lusha? Company Overview, Features & Limitations How We Evaluated Each Alternative Quick…
Read article
Table of Contents Why Teams Are Leaving ZoomInfo in 2026 How We Evaluated Each Alternative Quick Comparison Table: All 14 Alternatives The 14 Best ZoomInfo Competitors & Alternatives ZoomInfo Pricing vs…
Read article